Tesla drops ‘Motors’ from name in company rebrand

February 2, 2017
LinkedIn
Twitter
Reddit
Facebook
Email

The change reflects the moves that CEO Elon Musk has made in the last year to combine his clean energy efforts. Beyond electric cars, Tesla already also makes home batteries and solar roofs. Source: Tesla
Elon Musk’s electric vehicle and energy storage company Tesla has officially changed its name from ‘Tesla Motors’ to ‘Tesla Inc’ according to a new regulatory filing.

The change is indicative of a rebrand from a primary focus on the company’s signature electric vehicles, to a shift to clean energy solutions as a whole.

The process began in July when Musk released the sequel to his ‘Master Plan’, highlighting the SolarCity acquisition as the catalyst for Tesla moving into a realm of sustainability projects, and not least the plan to put solar on every roof and a battery in every American garage.

After 13 years as Tesla Motors, the change is official with the company website URL already amended, and the unveiling of the largest Tesla Powerpack station in the world happening in California just days before the news broke.

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

24 March 2026
Dallas, Texas
The Energy Storage Summit USA is the only place where you are guaranteed to meet all the most important investors, developers, IPPs, RTOs and ISOs, policymakers, utilities, energy buyers, service providers, consultancies and technology providers in one room, to ensure that your deals get done as efficiently as possible. Book your ticket today to join us in 2026!
15 September 2026
San Diego, USA
You can expect to meet and network with all the key industry players again in 2025 from major US asset owners, operators, RTOs and ISOs, optimizers, software and analytics providers, technical consultancies, O&M technology providers and more.

Read Next

February 25, 2026
In this Energy-Storage.news roundup, FlexGen updates its EMS, LandGate launches a BESS site selection tool, ON.energy and Shoals target AI data centres, and Sunrun has a successful season of dispatching energy with PG&E.
Premium
February 25, 2026
In an interview with Energy-Storage.news Premium, Jay Jayasuriya, Principal at Sendero Consulting, argues that AI data centres are “convenient scapegoats” for grid failures
February 24, 2026
D. E. Shaw Renewable Investments (DESRI) has signed a preferred equity investment in IPP Linea Energy’s 235MW/470MWh Duffy battery energy storage system (BESS) in Matagorda County, Texas.
February 24, 2026
According to the US trade association group, the Solar Energy Industries Association (SEIA), US battery energy storage system (BESS) deployments are set to increase to 70GWh in 2026.
February 19, 2026
In this US news roundup, CC Power signs an agreement with Hydrostor for 400MWh of its Willow Rock LDES project, PowerSecure builds microgrids in New Mexico, and ESS Inc acquires VoltStorage.