Tesla drops ‘Motors’ from name in company rebrand

February 2, 2017
LinkedIn
Twitter
Reddit
Facebook
Email

The change reflects the moves that CEO Elon Musk has made in the last year to combine his clean energy efforts. Beyond electric cars, Tesla already also makes home batteries and solar roofs. Source: Tesla
Elon Musk’s electric vehicle and energy storage company Tesla has officially changed its name from ‘Tesla Motors’ to ‘Tesla Inc’ according to a new regulatory filing.

The change is indicative of a rebrand from a primary focus on the company’s signature electric vehicles, to a shift to clean energy solutions as a whole.

The process began in July when Musk released the sequel to his ‘Master Plan’, highlighting the SolarCity acquisition as the catalyst for Tesla moving into a realm of sustainability projects, and not least the plan to put solar on every roof and a battery in every American garage.

After 13 years as Tesla Motors, the change is official with the company website URL already amended, and the unveiling of the largest Tesla Powerpack station in the world happening in California just days before the news broke.

This article requires Premium SubscriptionBasic (FREE) Subscription

Enjoy 12 months of exclusive analysis

Not ready to commit yet?
  • Regular insight and analysis of the industry’s biggest developments
  • In-depth interviews with the industry’s leading figures
  • Annual digital subscription to the PV Tech Power journal
  • Discounts on Solar Media’s portfolio of events, in-person and virtual

Or continue reading this article for free

Read Next

November 6, 2025
Developer-operator GridStor’s 220MW/440MWh Hidden Lakes Reliability battery energy storage system (BESS) project in Texas, US, is now operational.
November 6, 2025
IPPs BrightNight and Cordelio Power have reached financial close on the 300MWac solar PV, 300MW/1,200MWh battery energy storage system (BESS) Pioneer Clean Energy Centre in Yuma, Arizona, US.
November 5, 2025
US utility Xcel Energy plans to build the Midwest’s largest battery energy system (BESS) facility at the Sherco Energy Hub in central Minnesota, US.
November 5, 2025
Utility Osaka Gas and developer Sonnedix are installing what is claimed to be the largest battery storage facility co-located with renewable energy generation in Japan so far.
Premium
November 4, 2025
Samsung SDI is ramping up its manufacturing of energy storage batteries in the US to 30GWh by the end of 2026, while EV demand remains sluggish.

Most Popular

Email Newsletter