Tesla drops ‘Motors’ from name in company rebrand

February 2, 2017
LinkedIn
Twitter
Reddit
Facebook
Email

The change reflects the moves that CEO Elon Musk has made in the last year to combine his clean energy efforts. Beyond electric cars, Tesla already also makes home batteries and solar roofs. Source: Tesla
Elon Musk’s electric vehicle and energy storage company Tesla has officially changed its name from ‘Tesla Motors’ to ‘Tesla Inc’ according to a new regulatory filing.

The change is indicative of a rebrand from a primary focus on the company’s signature electric vehicles, to a shift to clean energy solutions as a whole.

The process began in July when Musk released the sequel to his ‘Master Plan’, highlighting the SolarCity acquisition as the catalyst for Tesla moving into a realm of sustainability projects, and not least the plan to put solar on every roof and a battery in every American garage.

After 13 years as Tesla Motors, the change is official with the company website URL already amended, and the unveiling of the largest Tesla Powerpack station in the world happening in California just days before the news broke.

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

15 September 2026
San Diego, USA
You can expect to meet and network with all the key industry players again in 2025 from major US asset owners, operators, RTOs and ISOs, optimizers, software and analytics providers, technical consultancies, O&M technology providers and more.

Read Next

April 7, 2026
Carbon dioxide-based long-duration energy storage (LDES) company Energy Dome and digital infrastructure company New Era Energy & Digital (NUAI) have signed a memorandum of understanding (MOU) to deploy Energy Dome’s CO2 Battery Plus technology in Odessa, Texas.
Premium
April 7, 2026
The project represents a US$128.6 million investment and is scheduled to begin construction this year, with commercial operations commencing in December 2026.
Premium
April 3, 2026
How do you ensure quality and performance and mitigate risk when buying BESS equipment? Expert speakers from consultancies, analytics firms and independent power producers discussed the topic in a recent panel discussion.
Premium
April 2, 2026
The Reno Planning Commission, in Nevada, US, recommended approval for a conditional-use permit for the 200MW Trego Grid energy storage project on 4 March.
April 2, 2026
In this news roundup, Aypa power upsizes its credit facility, Georgia Power begins construction on a 260MW BESS, and IOWN Energy on behalf of Eolus sells a 506MWh BESS to DESRI