#StorageIsHere pulls in Obama and E-Rickshaws to raise industry awareness

April 5, 2016
LinkedIn
Twitter
Reddit
Facebook
Email

Industry headlines and stats, the approval of US president Barack Obama and even the growing popularity of electric rickshaws have been used to drive home the message that energy storage is a technology for today, not some distant future.

The ‘Twittersphere’ has responded to a call to arms from the US Energy Storage Association, tweeting with the hashtag #StorageIsHere, in a social media campaign which officially ran from 28 March to 1 April but which still appears to be ongoing. The association invited companies from around the world to join in, although as might be expected there was an emphasis on the US market.

Technology ranging from Ice Energy’s utility-dispatchable “Ice Bears” thermal residential storage, wind-integrated utility-scale battery storage owned by utility Duke Energy and solar micro-grids created by the US Army in partnership with Sandia National Labs were among the projects and case studies shared online.

#StorageIsHere Check this out: when ice begins to freeze around the copper coils in our Ice Bears. #icebattery pic.twitter.com/drlufgUuG8— Ice Energy (@IceENRG) April 1, 2016

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

Sandia and @USArmy teamed up to create a #solar microgrid and #EnergyStorage https://t.co/CjAviAEruG #StorageIsHere pic.twitter.com/9ANQY65T4e— Sandia National Labs (@SandiaLabs) March 29, 2016

We completed America’s largest wind-integrated battery storage project w/ @DukeEnergy #StorageIsHere https://t.co/ebBBnhJH4J— Younicos (@Younicos) April 1, 2016

There was also recognition of the symbiotic nature of the electricity sector and growing electric vehicle space, India Energy Storage Alliance’s executive director Rahul Walawalkar (a regular Guest Blogger for this site) even highlighted the growing popularity of e-rickshaws in his home country.

E-rickshaws are leading the EV adoption trend in India with 500,000+ on Indian roads. #StorageIsHere #indiaesa #Cust…https://t.co/1J2YnRyjzs— Rahul Walawalkar (@dr_walawalkar) April 4, 2016

A promotional video from ESA to accompany the campaign pinpointed recent statistics released by the association in partnership with GTM Research, which demonstrates the rapid growth of storage in the US, driven in part by California’s mandate to utilities to deploy more than a gigawatt of storage by 2020 and by transmission operator PJM’s market for grid-balancing frequency regulation.

ESA quoted that 489MW of storage is online in the US, while the GTM report showed around 221MW of that to have been deployed last year alone. The industry has seen a rapid rise from 2013 and 2014 when 46MW and 65MW was installed respectively, while costs have fallen 70% in the past eight years.

Projects such as AES’ 10MW Kilroot facility in Northern Ireland, Canada’s first-ever ‘virtual power plant’, launched just a few weeks ago and intelligent commercial storage provider Stem’s 90MW over 200 installations were also highlighted by the companies behind them. Additionally, pictures of Barack Obama’s recent visit to Saft, when the US president highlighted the growth in clean energy jobs, both current and potential, were duly retweeted.

Storage creates jobs at all levels – from grid-wide to super local #StorageIsHere @Saft_batteries pic.twitter.com/bw4AlhnTLa— CESA (@StorageAlliance) March 29, 2016

Canada’s first virtual power plant: PV panels & 12kWh batteries #StorageIsHere via @energystoragenw @PowerStreamNews https://t.co/lw9rhxcGZj— Clean Horizon (@CleanHorizon) March 29, 2016

#StorageisHere in the UK- @AES_UKIreland recently completed a 10MW Li-Ion project in Kilroot, Northern Ireland pic.twitter.com/oSthdrIJWb— REA (@REAssociation) March 30, 2016

With over 200 installed projects and 90 MW in the pipeline, we couldn’t agree more // #StorageIsHere @storage_ESA pic.twitter.com/dZ3j4FuxMl— Stem (@stempowered) March 28, 2016

6 October 2026
Warsaw, Poland
The Energy Storage Summit Central Eastern Europe is set to return in September 2025 for its third edition, focusing on regional markets and the unique opportunities they present. This event will bring together key stakeholders from across the region to explore the latest trends in energy storage, with a focus on the increasing integration of energy storage into regional grids, evolving government policies, and the growing need for energy security.

Read Next

January 21, 2026
Virginia’s recently proposed legislation to significantly increase energy storage requirements coincides with unprecedented electricity demand growth in the state, largely driven by data centres.
January 20, 2026
Covestro and startup Rondo Energy have broken ground on a 100MWh TES system at Covestro’s Brunsbüttel chemical site in Germany.
January 20, 2026
Global infrastructure investor I Squared Capital has launched ANZA Power, a next-generation independent power producer (IPP) in Australia and New Zealand.
January 20, 2026
BlackRock-backed Akaysha Energy has commenced operations at its 205MW/410MWh Brendale battery energy storage system (BESS) in Queensland, Australia, delivering the project close to five months ahead of the original schedule.
January 19, 2026
FranklinWH and ConnectDER have had their respective battery and electric meter technologies enrolled into programmes in Arizona expected to accelerate the take-up of home batteries for virtual power plants (VPPs).