As residential storage solutions fast become a staple of energy companies’ product portfolios, many in the market are addressing the growing conundrum of how to sell storage solutions to the residential customer, writes Daniel Roca of Panasonic Eco Solutions Europe.

While some observers have breathlessly called 2015 the “Year of the Battery,” a more accurate description might be that we are seeing the dawn of the “Age of Energy Storage,” especially the winning combination of storage integrated with solar and emerging smart grid technologies, writes Panasonic’s Daniel Roca.