Elon Musk’s ‘Master Plan, Part Deux’

July 21, 2016
LinkedIn
Twitter
Reddit
Facebook
Email

Source: www.ted.com
Elon Musk has revealed the widely anticipated sequel to the ‘Master Plan’ that he wrote almost 10 years ago, where he finally pieces together the missing pieces of the energy puzzle; uniting batteries and electric cars with solar power.

In a post on the Tesla website, Musk detailed how among four points of action in the initial plan was the goal to provide solar power. “No kidding,” writes Musk, “this has literally been on our website for 10 years.

If the planned acquisition of leading US installer SolarCity was not enough of an indication of a new direction for the electric motor company, this revelation is a sure sign of a switch for Tesla to a renewable energy company.

Earlier this week, before the release of Part two of the plan, Bloomberg pinpointed a one-word change in Tesla’s mission statement on their website. “Sustainable transport” had been changed to “sustainable energy”.

This article requires Premium SubscriptionBasic (FREE) Subscription

Try Premium for just $1

  • Full premium access for the first month at only $1
  • Converts to an annual rate after 30 days unless cancelled
  • Cancel anytime during the trial period

Premium Benefits

  • Expert industry analysis and interviews
  • Digital access to PV Tech Power journal
  • Exclusive event discounts

Or get the full Premium subscription right away

Or continue reading this article for free

Despite the initial reaction to the merger being less than favourable, reports emerged that Tesla’s US$1.91 billion bid to buy the biggest US solar power system company was far more than “just business”.

“The point of all this was, and remains, accelerating the advent of sustainable energy, so that we can imagine far into the future and life is still good. That’s what ‘sustainable’ means. It’s not some silly, hippy thing – it matters for everyone,” writes Musk.

The ‘Master Plan Part Deux’ is a roadmap to what Musk feels will allow the company, and the public, achieve sustainability sooner.

Integrating energy generation and energy storage

The first point of the plan is to “create a smoothly integrated and beautiful solar-roof-with-battery product that just works, empowering the individual as their own utility, and then scale that throughout the world.” Musk continues by saying that the fusion of Tesla and SolarCity was necessitated to achieve this point. “Now that Tesla is ready to scale Powerwall and SolarCity is ready to provide highly differentiated solar, the time has come to bring them together,” he writes.

Aside from integrating solar roofs with integrated battery storage, the Plan is set to expand Tesla’s vehicles to address “all major segments”; develop a self-driving capability that is 10x safer than manual and enables cars to make money for owners when not in use.

15 September 2026
San Diego, USA
You can expect to meet and network with all the key industry players again in 2025 from major US asset owners, operators, RTOs and ISOs, optimizers, software and analytics providers, technical consultancies, O&M technology providers and more.

Read Next

April 24, 2026
Developer-operator Plus Power and utility Tennessee Valley Authority (TVA) announced a 20-year energy storage agreement (ESA) for the 200MW/800MWh Crawfish Creek battery energy storage system (BESS) in Alabama, US.
April 24, 2026
The rapid digitisation of energy infrastructure represents a big challenge, says Michael Hudson, cybersecurity strategy director at Sungrow North America.
April 23, 2026
Two US battery recycling companies, Redwood Materials, and Ascend Elements, are in less than optimal situations, with Redwood laying off 135 employees, and Ascend filing for Chapter 11 bankruptcy.
April 23, 2026
Tesla’s quarterly energy storage deployments fell 15% while revenues for its energy division dropped 12% year-over-year from Q1 2025 to Q1 2026.
April 22, 2026
Bobwhite Energy Storage, an affiliate of independent power producer (IPP) Tenaska has signed a long-term energy storage agreement (ESA) with utility Tennessee Valley Authority (TVA) for a 225MW/900MWh project in East Tennessee, US.